I love you Rasna. These words gave the iconic drink Rasna a boost in the 1980s and 1990s, and as a result, the ubiquitous beverage began to be offered at all family events.
The man behind Rasna – Areez Pirojshaw Khambatta – passed away on November 19, 2022, but not before quenching the thirst of millions in India and abroad.
“Thank you Mr. Khambatta for making the summer days of our childhood special!!! RIP legend.” Thus read an obit on social media, saying all about the industry doyen.
Also see this heartfelt remembrance: “How I miss making it (the drink) with a vial of syrup, a sachet of granules and a LOT of sugar in water.”
No wonder Khambatta, also a philanthropist, was honoured with the National Citizen’s Award for outstanding contribution to the field of commerce.
Where is Rasna girl?
Taruni Sachdev, who became popular as a child artist, was the face of Rasna when it was launched. She was also called the ‘Rasna girl’, and her hair style in the ad was a fad amongst kids in that era. Unfortunately, the child artist died in a plane crash in 2012, when she was only 14.
In the wake of his passing, Khambatta leaves behind a legacy for his family which, in a message, said will ensure the brand custodian’s principles of duty to the country.
Rasna is one of the most reputed FMCG business houses and family-owned brand, selling in more than 60 countries.
It’s time for us to raise our glasses of Rasna and toast to Mr. Rasna for the service he’s rendered to the country.
By the way, do you know ‘Rasna’ means tongue in Hindi?