Social Media – these beautiful two words have now become very important part of our lives.

As a noun, Social Media can be described as websites and applications that enable users to create and share content or to participate in social networking.

In fact, there’s a lot we learn from these two words – Social Media.

People have learnt to reach out to their loved ones and have found long lost love from every corner of the world via Social Media.

It is more than new media

Social Media has made people open and bold. They are no longer scared to reach out to strangers who have some mutual connections.

It has given people free platforms to showcase their talent and at the same time it has brought a large audience together.

It is on Social Media that everyone has turned out to be a good photographer or chronicler.

User-generated content is key

Social Media has also made you learn to keep yourselves fit and fine. You never know when you will be clicked and shared online.

This has given a good amount of confidence to everyone to channelize their emotions with ease.

Social Media has also given us a platform where we feel free to share our grief and loneliness with ease.

On various platforms on Social Media, there are groups which deal with many issues and people do share their stories for common good.

Social media is a phrase that we throw around a lot these days, and no wonder Social Media marketing has increased due to the growing active user rates on various sites.

Geetanjali Kaul

G Caffe Founder & CEO. She says, "I fall in love with all that I see and always believe in giving the benefit of doubt."